John Jacob Astor — Story, Setting & Ideas

(5 User reviews)   1042
In Category - Biographies
Hubbard, Elbert, 1856-1915 Project Gutenberg 1996 Not confirmed
Astor, John Jacob, 1763-1848; Businessmen -- United States -- Biography Readers of public-domain and historical texts
Project Gutenberg digital edition en

Edition facts

Words 9,647
Reading time 42 min
Text sections 1

The catalog record for John Jacob Astor — Story, Setting & Ideas provides practical reading context through 9,647 words, 42 min estimated reading time, and 1 detected text section.

The text analysis averages about 18.8 words per sentence, while the detected sections provide another way to judge how the source is divided.

Project Gutenberg metadata also associates the work with “Astor, John Jacob, 1763-1848,” connecting these edition facts with the source record’s subject description.

Elbert Hubbard's biography of John Jacob Astor, part of his 'Little Journeys' series, blends moral aphorisms with a portrait of Astor's business foresight, using the subject to argue that wealth is a result of habit and efficiency.
Share
Editorial Edition Score 4.3/5

Calculated from edition completeness, EPUB availability, text structure and catalogue metadata. Not a user rating.

How this score is calculated
  • Description quality20 pts
  • Title & short description10 pts
  • Source metadata20 pts
  • Text length15 pts
  • Chapters / structure15 pts
  • EPUB file integrity20 pts

Total of 100 points, scaled to a 2.5-5.0 range. Editions with an empty description or a missing EPUB file are not scored.

Edition quality

Read the Text

Bowne had made an annual trip to Montreal for many years.

Montreal was the metropolis for furs. Bowne went to Montreal himself because he did not know of any one he could trust to carry the message to Garcia. Those who knew furs and had judgment were not honest, and those who were honest did not know furs. Honest fools are really no better than rogues, as far as practical purposes are concerned. Bowne once found a man who was honest and also knew furs, but alas! he had a passion for drink, and no prophet could foretell his "periodic," until after it occurred.

Young Astor had been with Bowne only a year. He spoke imperfect English, but he did not drink nor gamble, and he knew furs and was honest.

Bowne started him off for Canada with a belt full of gold; his only weapon was a German flute that he carried in his hand. Bowne being a Quaker did not believe in guns. Flutes were a little out of his line, too, but he preferred them to flintlocks.

John Jacob Astor ascended the Hudson River to Albany, and then with pack on his back, struck north, alone, through the forest for Lake Champlain. As he approached an Indian settlement he played his flute. The aborigines showed no disposition to give him the hook. He hired Indians to paddle him up to the Canadian border. He reached Montreal.

The fur traders there knew Bowne as a very sharp buyer, and so had their quills out on his approach. But young Astor was seemingly indifferent. His manner was courteous and easy.

He got close to his man, and took his pick of the pelts at fair prices. He expended all of his money, and even bought on credit, for there are men who always have credit.

Young Astor found Indian nature to be simply human nature.

The savage was a man, and courtesy, gentleness and fairly good flute-playing soothed his savage breast. Astor had beads and blankets, a flute and a smile. The Indians carried his goods by relays and then passed him on with guttural certificates as to character, to other red men, and at last he reached New York without the loss of a pelt or the dampening of his ardor.

Bowne was delighted. To young Astor it was nothing. He had in his blood the success corpuscle. He might have remained with Bowne and become a partner in the business, but Bowne had business limitations and Astor had n't.

So after a three years' apprenticeship, Astor knew all that Bowne did and all he himself could imagine besides. So he resigned.

In Seventeen Hundred and Eighty-six, John Jacob Astor began business on his own account in a little store on Water Street, New York. There was one room and a basement. He had saved a few hundred dollars; his brother, the butcher, had loaned him a few hundred more, and Robert Bowne had contributed a bale of skins to be paid for "at thy own price and thy own convenience."

Astor had made friends with the Indians up the Hudson clear to Albany, and they were acting as recruiting agents for him. He was a bit boastful of the fact that he had taught an Indian to play the flute, and anyway he had sold the savage the instrument for a bale of beaver pelts, with a bearskin thrown in for good measure. It was a musical achievement as well as a commercial one.

Having collected several thousand dollars' worth of furs he shipped them to London and embarked as a passenger in the steerage. The trip showed him that ability to sell was quite as necessary as the ability to buy--a point which with all of his shrewdness Bowne had never guessed.

In London furs were becoming a fad. Astor sorted and sifted his buyers, as he had his skins. He himself dressed in a suit of fur and thus proved his ability as an advertiser. He picked his men and charged all the traffic would bear. He took orders, on sample, from the nobility and sundry of the gentry, and thereby cut the middleman. All of the money he received for his skins, he invested in "Indian Goods"--colored cloth, beads, blankets, knives, axes, and musical instruments.

His was the first store in New York that carried a stock of musical instruments. These he sold to savages, and also he supplied the stolid Dutch the best of everything in this particular line from a bazoo to a Stradivarius violin.

When he got back to New York, he at once struck out through the wilderness to buy furs of the Indians, or better still, to interest them in bringing furs to him.

Elbert Hubbard opens his biography of John Jacob Astor not with a birth date but with a maxim attributed to Astor: 'The man who makes it the habit of his life to go to bed at nine o'clock, usually gets rich and is always reliable.' This epigram sets the tone for a work that treats business success as a moral outcome of disciplined habits. Hubbard, writing in his 'Little Journeys' series, frames the biography as a lesson in efficiency, weaving Astor's story into a broader argument about self-reliance and productive labor. The opening pages digress into a discussion of Victor Hugo and the purpose of education, suggesting that Hubbard's interest lies less in strict chronology than in using Astor as a case study for his own philosophy.

Habit as the Engine of Wealth

Hubbard's portrait of Astor is built on the premise that 'wealth is a result of habit.' The opening epigram is not merely decorative; it introduces a recurring theme that Astor's success stemmed from regular, industrious routines. Hubbard contrasts this with 'rogues' who 'do their work at night,' implying that moral character and daily discipline are the true foundations of fortune. The biography does not provide a detailed account of Astor's early life or specific business deals; instead, it uses his example to advocate for a life of purposeful work. Readers should note that Hubbard's evidence for this claim is largely anecdotal and philosophical rather than drawn from Astor's own records. The text treats habit as both cause and justification of wealth, a perspective that colors every subsequent anecdote.

Efficiency as a Moral Imperative

Hubbard devotes significant space to a digression on education, arguing that the only worthwhile schooling 'increases human efficiency.' He quotes Victor Hugo—'When you open a school, you close a prison'—and reinterprets it to mean that education must produce self-reliant, productive individuals. A pointed anecdote about a man buying a razor 'for social purposes' illustrates Hubbard's disdain for learning that does not lead to practical output. This section, though seemingly tangential, establishes the lens through which Astor's achievements are viewed: Astor is presented as a model of efficiency, a man whose foresight and industry exemplify the kind of education that 'sets the captives free.' The biography thus becomes a moral treatise as much as a life story.

Prophetic Vision of a Continental Empire

The middle excerpts shift to Astor's role as a visionary who foresaw the growth of cities across North America. Hubbard recounts Astor's predictions—Duluth, Chicago, Minneapolis—and his meetings with Thomas Jefferson, who initially saw the Rocky Mountains as a 'natural separation of peoples.' Astor, by contrast, 'closed his eyes and saw pack-trains, mules laden with skins, winding across these mountains.' The text emphasizes Astor's prescience, noting that his plans for a chain of forts from Lake Superior to the Pacific were dismissed by contemporaries but later vindicated. Hubbard uses this to argue that Astor's success was not merely financial but rooted in a superior understanding of geography and commerce. The biography presents these predictions as evidence of Astor's 'prophetic brain,' a phrase that underscores Hubbard's admiration.

The Perils of Divided Authority

Hubbard attributes the limited success of Astor's Pacific venture, Astoria, to a failure of leadership: 'power at Astoria was subdivided among several little men, who wore themselves out in a struggle for honors.' This observation, drawn from the later excerpts, reveals Hubbard's belief that centralized, decisive control is essential for business achievement. He suggests that had Astor been present personally, 'a city like Seattle would have bloomed and blossomed on the Pacific, fifty years ago.' The biography does not provide details of the internal conflicts, but the critique aligns with Hubbard's broader theme that efficiency and unity of purpose are paramount. Readers should note that this section relies on Hubbard's interpretation rather than documented events, and it serves to reinforce the moral about the dangers of divided command.

Hubbard's biography of John Jacob Astor is less a factual chronicle than a moral essay wrapped in a biographical frame. Readers will find no exhaustive account of Astor's fur trade or real estate dealings; instead, the text uses selected episodes to argue that wealth flows from habit, efficiency, and foresight. The digressions—on education, on the nature of prisons, on the folly of social climbing—are integral to Hubbard's purpose. To read this work is to encounter a Progressive-era sermon on business virtue, where Astor serves as both exemplar and proof text. Approach it as a period piece that reveals more about its author's values than about its subject's inner life.

Some books sit with you quietly, the way John Jacob Astor did—how habits build character, not just fortunes. I found myself thinking about that while reading Colored girls and boys' inspiring United States history and a heart to heart talk about white folks — Background and Themes. There, too, people shaped by daily dignity, not destiny. Both left me softer, somehow, toward effort.

Elijah Campbell
4 weeks ago

Grayson Hill
3 weeks ago

Mia Campbell
2 weeks ago

Scarlett Taylor
4 weeks ago

Benjamin Hill
2 weeks ago

4.5
4.5 out of 5 (5 User reviews )

Add a Review

Your Rating *
There are no comments for this eBook.

Reader reflection

What did you think of this book?

Answer a few questions and save a private reflection on this device.

Your progress 0 / 10
1

Where are you in your reading?

2

What was your overall reaction to the book?

3

Would you encourage someone else to read it?

4

How demanding did the text feel?

Related eBooks